South Mountain Cycles Under New Ownership
Customers Chad Shafer and Heather Jones bought South Mountain Cycles & Coffee Bar on Saturday. The business has been in Emmaus for nine years.
Special to Emmaus Patch By Chrissy Cilento, Emmaus High School Senior
Business: South Mountain Cycles & Coffee Bar
303 Main St. Emmaus
610-967-4490
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heather@southmountaincycle.com
chad@southmountaincycle.com
Owners: Chad Shafer and Heather Jones
Hours: Monday, 7 a.m. to noon; Tuesday-Friday, 7 a.m. to 7 p.m.; Saturday 8 a.m. to 4 p.m.; Sunday, 9 a.m. to 2 p.m. (new hours to come soon)
What inspired you to start this business?
We actually just bought the business on Saturday! We were customers beforehand. The previous owner, Mark Bowman, had wanted to sell it for quite a while. We talked and joked about it, and one day he was like “Hey, do you really want to do this?” and I said, “Yeah let’s do this!”
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What you sell?
We sell new bikes, parts, and accessories and service bikes. We’re also a cafe, so we sell coffee, lattes, espresso, etc.
Why was this business located in Emmaus?
The location was chosen because it makes sense based on how much of a cycling community is here in Emmaus. There’s a ton of community activity, with the passion that the cyclists have and how cycle-y Emmaus really is. It’s unbelievable all that we have right here, with Rodale and all the trails. It’s just a bike-friendly community.
How long have you been in business?
The business has been here for a little over nine years.
Where do you hope to see this business in the future?
We have a lot of new things planned. We’re going to have a re-grand opening with a ribbon cutting. We’re painting -- the whole building is getting a facelift and a re-do. We’re hiring some new mechanics, and we’re going to bring in some different coffee flavors and breakfast offerings. We’re going to probably work with one of the local bakeries to get some more fresh, local stuff delivered. We’d like to have a more in-depth involvement in the community, a deeper customer base, and just expand everything that we’re already doing.
What makes this business different from the competition?
A lot of those other guys don’t think outside the box or try different things. We try not to stock things that other people stock. Granted, we’re going to have some basic things that people need, but we like to try different things, too. Our staff is very knowledgeable -- we’ve got a lot of bike experience. Of course, the coffee and bike thing being together definitely makes us unique. We also do community rides on Saturday mornings and Tuesday lunch rides, and we’ll have a calendar up soon for those. If you come in, on the TV we’ll always have something bike-related so anyone can just come in here and relax.
What do you do in your free time?
We do a lot of fishing. We used to -- now we don’t know how much time we’ll have left! Chad: Prior to this, I used to be a pro ATV racer. I did a lot of professional local and national racing. Heather: I craft -- I make beads and ornaments and cross-stitch. Never finish anything, though!
Anything you’d like the community to know about this business?
Stop on by and take a look! We have a little bit of something for anybody -- from beginners to experts. Just come in and have an iced coffee, latte, espresso -- it’s here.
Chrissy Cilento, a senior at Emmaus High School, plans to study journalism in college. She is a periodic contributor to Patch.
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